Email Marketing for Small Business Made Simple
Do you have an email list for your business? Or maybe you’ve heard about email marketing but feel unsure where to start?
If you don’t have one but do run your own business, it’s time to change that. Why? Because having an email list is something you own and control — it allows you to build direct, meaningful relationships with your audience.
Social media followers are great, but platforms can change the rules or disappear overnight. With email marketing, your list is yours. It’s one of the simplest, most effective ways to stay connected and nurture potential customers over time.
Perhaps you’re concerned about the cost, the technology, or the difficulty of setting it up? The truth is, it’s easier than you might think — and there are tools to make the process simple and even free to start with. If it still feels overwhelming, that’s something I can help you with during a VIP full or half day.
What Email Marketing for Small Business Really Means
Email marketing isn’t just about sending newsletters. It’s the system behind the scenes — how people join your list, what happens after they sign up, and how you keep in touch over time.
A solid email marketing setup for small business typically includes:
A signup form or landing page linked to your website and social media profiles
A short welcome sequence that introduces your brand and services
Regular email campaigns to stay connected
A few automations to handle tagging, segmenting, or follow-up messages
With the right tool, you can automate all of this so your system runs smoothly in the background — letting you focus on running your business. Write your emails once, schedule them, and stay consistently visible.
Choosing the Right Tool for Your Business
There are many platforms that do similar things — forms, automations, and email campaigns. The real difference lies in how easy they are to use and how well they integrate with your website.
Here are the three I recommend most often for small business owners:
1. MailerLite
If you want something clean, simple, and powerful, MailerLite is hard to beat.
Easy drag-and-drop email builder
Free plan for small lists
Great automations for welcome sequences and lead magnets
Integrates nicely with Squarespace via embedded forms or Zapier
💡 Best for: business owners who want flexibility and automation options without unnecessary complexity.
2. Squarespace Email Campaigns
If your website is already built on Squarespace, this option keeps everything in one place.
Seamless integration — no need for extra logins or tools
Uses your existing website design for consistent branding
Ideal for simple newsletters or small, engaged lists
It doesn’t include advanced automations like tagging or multi-step sequences, but for straightforward email marketing for small business, it’s wonderfully fuss-free.
💡 Best for: anyone who values simplicity and wants a fully integrated setup.
3. Flodesk
Flodesk is known for its beautiful, minimalist design and ease of use.
Gorgeous templates that fit any brand
Flat monthly pricing (no increase as your list grows)
Simple automations for welcome and nurture sequences
While it’s not the most feature-rich option, it’s ideal for creative business owners who want their emails to look polished without extra effort.
💡 Best for: creative brands who want elegant, easy-to-manage email marketing.
Other Options Worth Considering
If your business grows or you need more advanced features, there are other solid choices too:
ConvertKit – great for creators selling digital products or courses
ActiveCampaign – robust automation but can be overkill for small setups
Klaviyo – ideal for e-commerce with deep integrations
Brevo (formerly Sendinblue) – budget-friendly with reliable automation tools
For most small business owners, though, MailerLite, Flodesk, or Squarespace Campaigns are more than enough to get started with confidence.
Keep It Simple and Stay Consistent
When it comes to email marketing, consistency matters more than complexity. Start small:
Create one opt-in form on your website.
Set up a short welcome sequence (3–5 emails).
Send one regular email each month.
That’s it. You’ll build familiarity, trust, and stronger connections with your audience over time.
Need Help Setting It Up?
If you’d rather not get lost in the tech setup, I can help. During a VIP full or half day, I’ll set up your email marketing system — from choosing the right tool to automations and templates. In just one day, you’ll have a fully functioning, easy-to-manage system that saves you time and keeps you connected.
