You’ve probably heard people talk about marketing funnels — but what exactly are they? If you’ve ever wondered how to take someone from discovering your business to becoming a paying client (without manually chasing every lead), a marketing funnel is how you do it.

Email marketing for small business doesn’t have to be complicated. In this post, I’ll show you how to choose the right tool, set up a simple system, and start connecting with your audience — without the tech overwhelm. Perfect for small business owners who want an easy, effective way to stay visible.

Most small business owners treat their website like a one-off project. Something to launch, tick off the list, and move on from. But here’s the truth: your website isn’t just an online brochure — it’s part of a bigger online business system that keeps your business running smoothly behind the scenes.

Running an online business doesn’t have to mean juggling dozens of different tools and systems. In fact, I believe the opposite: the simpler your tech stack, the smoother everything runs. I’ve built my business around a small number of tools that work beautifully together — no overwhelm, no wasted time, and no unnecessary apps.