What Is a Marketing Funnel? (And the Tech You Need to Make It Work)
You’ve probably heard people talk about marketing funnels — but what exactly are they? If you’ve ever wondered how to take someone from discovering your business to becoming a paying client (without manually chasing every lead), a marketing funnel is how you do it.
What Can I Do With Squarespace? Features & Add-Ons For Small Businesses
If you’re wondering what can I do with Squarespace, the answer is: a lot! Squarespace makes it easy to build and manage a professional website, whether you’re starting simple or want to add advanced features as your business grows.
Email Marketing for Small Business Made Simple
Email marketing for small business doesn’t have to be complicated. In this post, I’ll show you how to choose the right tool, set up a simple system, and start connecting with your audience — without the tech overwhelm. Perfect for small business owners who want an easy, effective way to stay visible.
Your Online Business Isn’t Just a Website — It’s a System
Most small business owners treat their website like a one-off project. Something to launch, tick off the list, and move on from. But here’s the truth: your website isn’t just an online brochure — it’s part of a bigger online business system that keeps your business running smoothly behind the scenes.
How Much Does a Squarespace Website Cost?
If you’re wondering how much does a Squarespace website cost, you’re not alone. Let’s break it down in plain, simple terms—no jargon, no hidden fees, just the real annual cost if you DIY.
I Need a Website for My Small Business (Squarespace vs Other Options)
You know you need a website for your small business, but the thought of getting started feels overwhelming. There are so many platforms, design options, and technical details—it’s easy to get stuck before you even begin.
Why I Use Google Docs for My Workbooks (Instead of Canva)
When it comes to creating workbooks, checklists, or ebooks, Canva often feels like the obvious choice. It’s polished, it’s pretty, and it promises beautifully designed PDFs. But here’s the thing: I don’t use Canva for my workbooks. I use Google Docs — and I’ll tell you why.
How I use Apple Reminders to Run My Business
I love project management tools. ClickUp, Trello, Asana, Monday, Sunsama—you name it, I’ve tried it. They all have powerful features and endless ways to tinker, but here’s the truth: Apple Reminders doesn’t come close to their complexity. It has far fewer features, doesn’t integrate with dozens of apps, and will never replace a full project management system.
CRM Systems Made Simple: Finding the Right Fit for Your Small Business
CRM systems often get a reputation for being big, complicated, and intimidating — and to be fair, some of them are. But if you’re a small business owner, you don’t necessarily need all the bells and whistles. There are simpler, more straightforward options out there that can help you stay organised without overwhelming you.
September: A Fresh Start
There’s something about September that feels like a reset button has been pressed. This year my son has started college and my daughter is back at school, which means the house suddenly feels quieter, calmer, and a little more grown up. After the blur of summer — with teens drifting in and out, late nights, constant food shopping, and endless dishes — September arrives with its cooler mornings and new routines, and it feels like a chance to start again.
Why I’m Not Afraid of AI (And You Don’t Need to Be Either)
AI has exploded over the last few months, quickly weaving itself into our digital lives. Text messages, voicemails, email, social media, and even Google look very different from how they did just 12 months ago.
From Wires to Wi-Fi: A Tech Tribute to My Dad
My dad was the original techie in our family. Long before smartphones and wireless everything, he worked for British Telecom and had a genuine love for the magic of connection — both technical and human. He passed away in 1993, and I often find myself wondering what he’d make of the world today.
What a Digital Reset Routine Looks Like (And Why You Might Need One)
You tidy your home. You clear your desk. But when was the last time you decluttered your digital workspace? A Digital Reset Routine is a chance to pause, clean up, and reset your tech so it supports you — not slows you down. It's not about doing everything, but about giving yourself space to breathe and making your systems easier to use.
12 Ways To Be More Consistent In Your Business
If there’s one thing that builds trust, saves time, and reduces overwhelm in your business—it’s consistency. Here are 12 simple ways to bring more consistency into your business—without burning out.
Complete Guide to Squarespace Pricing and Add-Ons (UK, VAT Included) — October 2025
Choosing the right Squarespace plan and add-ons can feel overwhelming — especially with various pricing tiers, billing options, and extras like Acuity Scheduling or Google Workspace. To help you make an informed decision, here’s a straightforward, up-to-date guide to Squarespace pricing for UK users.
The Simple Tech Stack That Powers My Online Business
Running an online business doesn’t have to mean juggling dozens of different tools and systems. In fact, I believe the opposite: the simpler your tech stack, the smoother everything runs. I’ve built my business around a small number of tools that work beautifully together — no overwhelm, no wasted time, and no unnecessary apps.
You've Got the Words (or the Work)... Now What?
You’ve poured your energy into writing, designing, planning—or maybe you’ve outsourced it all to a professional. You’ve done the hard work… so why hasn’t it gone live?
10 Things You Didn't Know Apple Reminders Can Do
Why this unassuming app is now the beating heart of my productivity. I’m so invested in Apple Reminders now, and it’s become so integrated in my life and business, I honestly don’t know what I’d do without it.
Kindle Secrets: How I Maximise My E-Reader
Have you planned your holiday reads yet? Remember the days when you’d stuff a pile of novels into your suitcase, only to bring them back sun-warped, sand-filled, and soaked in suncream?
What I Need From You Before We Start Your Squarespace Website
Building a website in a day might sound like magic — but with the right prep, it really can happen. One of the reasons my clients love my fuss-free approach is because it’s quick, collaborative, and cuts out the faff. But for everything to run smoothly, there are a few things I’ll need from you ahead of time.