I Need a Website for My Small Business (Squarespace vs Other Options)
You know you need a website for your small business, but the thought of getting started feels overwhelming. There are so many platforms, design options, and technical details—it’s easy to get stuck before you even begin.
The good news? You don’t need to be a developer or spend months building something complicated. Let’s walk through the main options for a small business website, and why Squarespace often ends up being the simplest choice.
First, Get Clear on What Your Small Business Website Needs
Before you even think about platforms, answer a few questions:
Do I need something simple—just a Home, About, and Contact page?
Am I planning to blog or sell products or book clients online?
Do I want to manage updates and tech myself, or would I rather hand it off?
Once you’re clear on your priorities, everything else becomes easier.
The Main Options for a Small Business Website
1. DIY Website Builders (Squarespace, Wix, ShowIt, etc.)
On paper, these seem like the obvious choice: drag, drop, done. But for small business owners, they often create more stress than they solve:
You might spend hours browsing templates without ever landing on one you love.
Design decisions that feel “small” become stressful.
You end up with a site that works, but doesn’t reflect your brand or help your business grow.
Many people try DIY first - and then come to me frustrated, months later, with something that feels unfinished.
If you’re comparing cost and features of different tools, you might want to read my post on budget-friendly website alternatives.
2. WordPress (Self-Hosted)
WordPress is powerful, flexible, and highly customisable. But for small business owners, the learning curve is steep:
You’re responsible for hosting, updates, backups, and security.
Plugins can conflict or require ongoing maintenance.
For many small businesses, the extra technical overhead can slow down your launch.
3. Custom-Built Websites
A custom build gives you total freedom: exactly the features you want, exactly how you want them. But it comes at a cost: more time, more money, and usually ongoing developer dependence for even small tweaks.
Why I Often Recommend Squarespace
Squarespace hits the sweet spot for small business owners who want a professional website without overwhelm:
All-in-one solution: hosting, security, and design are included.
Sleek, professional templates: make your website look polished immediately.
Easy to manage: update your content, images, and pages yourself without stress.
Built-in tools: blogging, e-commerce, email marketing, scheduling, and more.
No plugins to maintain, no servers to worry about, no endless decisions - just a clean, beautiful website that works for your small business.
Curious why Squarespace often beats other platforms for small business websites? Check out my post on why Squarespace is the best choice for a website.
And if you want to see pricing options, here’s my breakdown of Squarespace pricing plans and my next post, How Much Does a Squarespace Website Cost?, so you know exactly what to expect for your small business site.
But Even With Squarespace, There’s a “But”…
Yes, Squarespace simplifies a lot of things - but only if you don’t get stuck in decision paralysis, technical frustration, or designing a site that underperforms.
You don’t want to waste time trying to find the perfect template, tweaking margins till midnight, or wondering whether what you’ve built “works.” That’s why expert help is often the fastest way to get your small business website live and effective.
Introducing the 2 Week Website
My 2 Week Website is designed for small business owners who want a professional Squarespace website quickly and stress-free:
We focus on exactly what your business needs—no fluff.
I design and build your Squarespace website.
You get a polished, professional website ready to attract clients and grow your business—all in two weeks.
No overwhelm. No wasted time. No second-guessing. Just a functional, beautiful website that works.
The 2 Week Website is currently in beta, so this is a great opportunity to launch your site with guidance and speed.
Ready to Move Forward?
If you’ve been stuck at “I need a website for my small business,” know that you don’t have to do it alone. Squarespace makes it simple—but with expert help, you can skip the stress and start growing your business faster.
👉 Contact me to join the beta for my 2 Week Website and get your site built without the frustration or overwhelm.
