Running an online business doesn’t have to mean juggling dozens of different tools and systems. In fact, I believe the opposite: the simpler your tech stack, the smoother everything runs. I’ve built my business around a small number of tools that work beautifully together — no overwhelm, no wasted time, and no unnecessary apps.

If you’ve ever felt like your tech stack is a tangled mess of tools that don’t talk to each other, or you’ve signed up for all the ‘must-have’ apps but still struggle with workflows, you’re not alone. Many small business owners face this challenge, spending too much time trying to make sense of their systems instead of focusing on their actual work.

Technology, especially our phones, often gets a bad rap. But the truth is, the problem isn’t the tech itself—it’s how we use it. When leveraged effectively, technology can be an incredible tool to help us set and maintain clear boundaries, particularly when running a business.

As a small business owner, you wear many hats—juggling everything from building your brand to managing day-to-day operations. It’s easy to feel overwhelmed by all the moving parts, especially when it comes to your online presence and digital systems. That’s where I come in.

When I first started my business, I was a virtual assistant offering all sorts of services under the name Hope and Virtual—a playful nod to my surname, Hope. It felt fun and creative, but I quickly realised the name didn’t clearly convey what I was about.