Why I’m Tech Agnostic (and Proud of It)
I was recently tagged in a Facebook networking group. The request was for a Squarespace website ✔️, an admin email address ✔️, and someone super reliable ✔️. Someone kindly recommended me (also ✔️), and I quietly shared my website link in the reply.
Bearing in mind this person was specific about what they wanted, many of the other comments shared their “better” solutions:
“Any particular reason why you’re looking at Squarespace only?”
“I don’t use Squarespace, but I can tell you more about the platform I use and why.”
“I build on WordPress rather than Squarespace.”
“I am biased but I’d strongly recommend WordPress over Squarespace!”
“I recommend WordPress vs Squarespace.”
Now, I don’t believe the initial request was asking for an opinion, but plenty of people decided to give one anyway. This person had already made a decision, but suddenly—there’s doubt creeping in.
Could I have pushed harder to make the sale? Maybe. But I wasn’t interested in getting into a debate with the WordPress lovers. Needless to say, I’ve heard no more, and no enquiry has been made. If YOU want to know why I chose Squarespace for my business, you can find out here.
We’re constantly told we must do things a certain way. That we should use this platform, or must build our business with that tool.
But here’s the thing: there’s no one-size-fits-all solution.
Things change. You evolve. Your business grows. What works now might not work six months from now—and that’s OK.
That’s exactly why I don’t specialise in one particular app or tool. I focus on helping you build a tech stack that works for you, right now. I won’t push one platform just because I like using it.
Don’t get me wrong—I’m bloody marvellous on Kajabi, Squarespace, Dubsado, and ClickUp. But if one of those tools isn’t right for you, I’ll say so.
My job is to find tech that supports your workflow, suits your budget, and won’t box you in. Tools that can grow with you and empower you to manage your systems confidently.
I’m the weirdo who loves logic puzzles, finding formulas, and solving everyday tech headaches. Doing all the tech things is my niche.
Being a Jack of all trades? That’s my superpower.
Let me tell you about a few clients I’ve worked with:
Client A hired an OBM who specialised in Dubsado—a CRM system—and was advised to host her entire course there. The problem? Dubsado isn’t built for course delivery. Updates were fiddly, managing the course became a nightmare, and repurposing content was far harder than it needed to be.
Client B was persuaded by her copywriter to move her website from Kajabi to Squarespace because it would “look better.” Except—Kajabi was already paid for, and now she was paying for two platforms. Why? Because the copywriter didn’t know how to use Kajabi.
Client C bought Kajabi on the advice of a business coach who said it would “future-proof” her business. A year later—and nearly £2,000 down—she still hadn’t launched. It wasn’t a tech issue. She just didn’t have the support or know-how to get started.
Client D was quoted thousands to rebuild her WordPress site from scratch. But guess what? It didn’t need rebuilding. It needed a few updates and a bit of TLC. Job done—for a fraction of the cost.
Sometimes, the best solution isn’t the right solution for you at this moment. It might be too complicated, too expensive, or too overwhelming. And that can become a huge roadblock.
Since starting my tech business in 2020, I’ve never quite found the right tech hole to fit into—because I don’t want one.
I like doing all the things. And I like helping you figure out what your things should be.
Ready to ditch the tech overwhelm and build systems that actually work for you?
Let’s find the right tools for your business—no one-size-fits-all solutions, no pressure, no fluff. Get in touch or book a VIP day and let’s make tech feel easy.
