You’ve probably heard people talk about marketing funnels — but what exactly are they? If you’ve ever wondered how to take someone from discovering your business to becoming a paying client (without manually chasing every lead), a marketing funnel is how you do it.

Email marketing for small business doesn’t have to be complicated. In this post, I’ll show you how to choose the right tool, set up a simple system, and start connecting with your audience — without the tech overwhelm. Perfect for small business owners who want an easy, effective way to stay visible.